Research

Any business must have an evolving insight into the market, customer behaviour, buying trends, brand trends and competitor standing. With this fundamental foundation of knowledge in place, your business is one step ahead of the competition.

Our philisophy is that you must know everything about your customers to be able to achieve your business objectives. This is the foundation on which everything in the company must flow from

Strategy and tactical planning

Short, medium and long term strategic plans are vital to success.

Very rarely do companies succeed without a solid foundation of planning to ensure their financial growth.

We build strategies based on an insight into what your customers need and desire. They drive the plan.

These strategies can include; people, culture, market, brands, competitor, financial, marketing, communication.

Marketing

Marketing can be a big cost and it's vital that your business message is reaching the right people at the right time, on the right platform, in the right medium. Understanding what, when and how to market are key for sustainability and growth.

Social Media presence is vital in todays fast paced media world. Yet, it is a hungry beast in terms of time. We manage your social media channels and provide content to match your customers needs.

Competitor analysis

We can always learn off the competition. You must have a deep, ingrained understanding of how they are performing at all times. You must identify and incorporate competitor information into your culture to improve your market share.

Spreadsheet data is the way we work to identify trends and key milestones so that you can react quickly if need be or react first and improve your market share v your competition.

The market

Market intelligence is vital if you are to ensure that your business evolves with the fast paced changing market conditions.

Due to the Internet, consumers react much faster now and you must ensure that your business is in the best position to react first.

This is not enough though, you must continually be aware of changing market conditions to achieve customer loyalty.

You need to develop KPI's to act as triggers to ensure you take the appropriate action at the right time.

Customer Loyalty

Only by understanding your customer behaviour can you truly create loyalty. By understanding what drives their purchasing behaviour, their brand loyalty, you can develop a long term strategy to improve customer retention and develop new customers to the business.

Too often businesses spend time on 'new business' when they don't have a plan in place to look after and nurture the business they worked so hard in the first place to get. Don't make the mistake of following the funnel plan - new customers in at the top, existing ones not looked after, leak out at the bottom.